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BADRUTT’S PALACE HOTEL
Via Serlas 27
7500 St. Moritz
Switzerland

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BADRUTT’S PALACE HOTEL
Via Serlas 27
7500 St. Moritz
Switzerland

Google maps

Life & Style

A bespoke shopping experience:
Private shopping in St. Moritz

Shopping Experience Tower Revue 1

Private, curated moments and quiet luxury make shopping at Badrutt’s Palace Hotel a pleasurable, personal experience

Bold colours glimmer like jewels, catching the eye across carefully curated displays of flowing silks, finely tailored wools and statement pieces from the latest collections. Fingers trace fabrics, smooth and sumptuous to the touch as a pop of a cork and the low hum of fizzing Champagne bubbles mark the start of something special. Inside Palace Galerie, each boutique is elegantly presented, the pace unhurried and the atmosphere intimate, like a space reserved entirely for you – the perfect setting for a truly personalised shopping experience.

At Badrutt’s Palace Hotel, shopping is never an errand between appointments or après-ski plans. Each experience is bespoke and entirely one-to-one, arranged by appointment to suit the guest. At the heart of this offering is the hotel’s private shopping consultant, whose guidance transforms every choice into a discovery of pieces that feel uniquely yours.

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A curated experience

Palace Galerie is a collection of high-end boutiques along St. Moritz’s iconic Via Serlas, rivalling the world’s most exclusive shopping streets. Though compact, it showcases the latest runway collections and couture creations, with each space designed to make exploring a pleasure. Famed fashion houses sit alongside renowned jewellers, watchmakers and shoe and accessories boutiques. Guests can discover Christian Dior, Saint Laurent and Gucci, or hunt for gems at Cartier, Rebecca Ardessi and Gübelin. Ogier and Fusalp offer skiwear, while Trois Pommes presents an eclectic mix of international labels and one-of-a-kind pieces.

Whether you have a specific sartorial request or are open to the many fabulous looks that await at Palace Galerie, Badrutt’s Palace Hotel’s very own private style curator is on hand to personally assist you. With years of experience navigating showrooms, ateliers and the inner workings of the fashion world, our expert stylist approaches each appointment with instinct and intuition, reading tastes and preferences as naturally as someone who knows that true style is deeply individual.

Some guests prefer to wander the boutiques, discovering pieces organically. Others have something specific in mind. Whatever your requirements, every experience unfolds with quiet ease, whether you are on your own or guided through the most coveted houses and exceptional labels by our shopping specialist. Advice and styling are offered with the warmth and discretion of a trusted friend.

 

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A space reserved just for you

Appointments can be arranged outside standard hours, collections presented privately in-store, or the boutique closed entirely for you. For guests who value complete discretion, a pre-curated selection can be delivered to your suite. While you relax with a cocktail or glass of Champagne, you try on pieces at your own pace, the mountains just beyond providing a breathtaking backdrop.

Made-to-measure services can also be arranged, with skilled tailors and dressmakers travelling from Milan or Paris to ensure even the smallest detail is perfected. Each aspect is thoughtfully considered, allowing for complete relaxation and full immersion in the experience.

Appointments are grounded in discretion and personal attention, leaving guests with selections that feel entirely their own. In a world where privacy and time define modern indulgence, the experience feels both contemporary and timeless – no crowded boutiques, no hurried decisions, just expert curation, exceptional pieces and the rare pleasure of having everything arranged around you.

To arrange a private shopping experience or bespoke appointment, contact our concierge, who will ensure every detail is tailored to your preferences.

Published in February 2026

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